Nettra Pan

My name is Nettra. I am a doctoral researcher and teaching assistant at the Chair of Entrepreneurship and Technology Commercialization, led by Professor Marc Gruber at the Swiss Federal Institute of Technology in Lausanne (EPFL). My research focuses on organizational identity, innovation communities, and entrepreneurship in emerging markets.

Purpose: The Underutilized Secret Weapon of Family Businesses

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Did you know that only one in five members of the general public trust business leaders to tell the truth and make ethical decisions? This was one of the opening facts mentioned the Academy of Management Journal’s ‘Letter from the Editor’ series this October. The top-ranking empirical journal in Management […]

5 key considerations for a sustainable business strategy

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1. Can you cover your costs in the long-term?
2. Can you reduce consumption of natural resources?
3. Can you reduce waste(ful behavior)?
4. Can you engage local communities all along your value chain?
5. Can you drive the agenda?

6 Ways to Steer Clear of Multi-Generational Misunderstandings at Work

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As millennials, or those born between 1980 and 1990, enter the workforce, organizations everywhere are struggling to attract and retain top talent. New research from Pew Research Center shows that millennials are among the best-educated cohort of young adults in American history. And the reality is that their participation is required in order for the organization to survive in the long-term.

7 Things to Remember When Negotiating As a Woman

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Sooner or later, you will need to negotiate with someone in a position of power. It doesn’t matter if you are a man or a woman, older or younger, right or wrong. Negotiating is an established way of reconciling the different needs and visions of two different parties, and an inevitable stepping stone to a better future.

5 Scientifically-Proven Strategies for Becoming Who You Are

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In Christy Wampole’s controversial New York Times’ Piece How to Live Without Irony, she scrutinizes the stereotypical millennial or “hipster,” and his defensive approach to life. Using irony as a self-accusing shield against external criticism or ridicule, the Hipster refuses to publicly declare an affinity to any style or belief, only donning clothes or ideologies in jest, protecting himself from ever having to make a commitment to an identity.

5 Ways to Transform Your Company into an Entrepreneurial Organization

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One of the well-known traits of millennial, or those born in the 1980s and 1990s, is their lack of trust of institutional hierarchy and their desire for autonomy and recognition. These characteristics, coupled with the low cost of technology today, make entrepreneurship a highly attractive option for this cohort. As a result, organizations must cultivate the right environment to attract and retain members of Generation Y, or risk losing out on talent, innovation, and the next generation of business leaders. The process will not be easy. It could alienate or upset other employees within the organization and is likely to disrupt traditional decision-making processes for a while.

Four Ideas to Help You Let Go Gracefully

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While very few businesses live to see the day where their leaders must pass on their duties to the next generation, the companies which do survive often struggle with this high-stakes, and at times, complex, decision.

One 2-minute, high-impact activity scientifically-proven to boost the success of your next presentation

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Social psychologist Amy Cuddy recommends standing in a power pose in a private area prior to a high-stake social interaction, such as a presentation or interview.

5 Critical Things You Can Do to Retain Top Female Talent Today

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For some, the question of women leadership in the workforce is no longer a relevant question. Women around the world pursue ambitious education and careers and enjoy the same rights as men. What else do women want, they might ask. However, as Facebook COO Sheryl Sandberg says in her classic TED talk “Why We Have Too Few Women Leaders”, the numbers tell a different story.

6 Steps to Overcome our Most Crippling Syndrome: Fear Of Missing Out (FOMO)

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It is hard to choose! The more choices you have and the more emotionally invested you are in the outcome, the more difficult it becomes. Added to the fact that everything is now on social media, the pressure to choose something better, or at least as good as what you see reflected back at you, rises.