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Gaia Marchisio is a tenured Associate Professor of Management at the Coles College of Business, at Kennesaw State University (GA, USA), and a Faculty associate of the internationally acclaimed Cox Family Enterprise Center. Gaia was raised as a 4th generation successor in her family business. This experience helped her understand the emotional challenges and responsibilities of being a young member of an entrepreneurial family. Gaia brings a unique combination of knowledge and experience from the fields of strategic management, behavioral science and entrepreneurship to her work with family businesses, combined with a growing expertise in family dynamics and conflict management.