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Home > Our Experts > Claudia Binz Astrachan

Claudia Binz Astrachan

Claudia Binz Astrachan is a Lecturer and Researcher at Lucerne University of Applied Sciences and Arts in Switzerland, where she teaches and supervises undergraduates and graduates and runs an annual event for family businesses. Claudia and Joe recently received a research grant from the Institute of Family Business in the UK; the resulting research report, ‘Family Business Branding’, has been found very useful by family businesses around world. Claudia earned her PhD at Witten/Herdecke University in Germany.