Treating employees as family
Listen to the Grossmans, a fourth generation business family in the communications sector, operating Grossman Marketing Group based in Massachusetts, USA, describe how their long term employee development policies help to empower those who work with them. When owners treat non-family members like they would treat a family member, it fosters loyalty, building a long-term relationship between employees and the family business. Employees who feel valued in a family business will be devoted to the long-term success of the business.
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