Bringing Change to the Family Business
Listen to Jordan Lennen, 2nd generation Dairy Queen franchise owner, discuss the challenge in bringing change into a family business. Often in a family business, the founder generation can be resistant to change that may be unfamiliar but can ultimately generate success for the family business. As the next generation, it can be beneficial to introduce and thoroughly explain new changes to the founder generation, so that they can appreciate the value of these changes, and be more accepting of them.
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